Mexico’s top corner stores tap into Corona, Pacifico beer
MEXICO CITY (Reuters) – Mexican bottler and retailer Femsa said on Tuesday it will start selling popular national beers including Corona and Pacifico at its Oxxo stores, Mexico’s biggest convenience store chain.
Femsa’s agreement to bring in the brands, with Anheuser Busch Inbev subsidiary Grupo Modelo, will take effect in April for certain Mexican markets, Femsa, or Fomento Economico Mexicano, said in a statement.
The deal will cover Mexico City and Guadalajara, the country’s biggest cities, in 2019 and spread to stores nationwide by the end of 2022.
Oxxo, with more than 17,000 stores across Mexico, has sold Heineken brands exclusively since 2010, Femsa said.